Dry January is here, and at Friarwood, we’re celebrating the art of mindful drinking with a truly exceptional range of non-alcoholic wines. Step into a new era of flavour with Noughty, the world’s first premium non-alcoholic wine portfolio, crafted to satisfy the most discerning palates while championing health, sustainability, and innovation.
A Revolution in Non-Alcoholic Wine
Noughty is the brainchild of Amanda Thomson, CEO and Founder of B Corp Certified Thomson & Scott. Amanda’s journey to redefine wine began at Le Cordon Bleu in Paris, where she pursued her Diploma in Wine. With her roots in a health-conscious family and her passion for innovation, Amanda created Noughty to bring together fabulous flavours and a mindful approach to wine enjoyment. Her accolades include the LCB Entrepreneur Award for Best Wine Concept, recognition as one of Business Insider’s Coolest People in Food & Drink, and Le Cordon Bleu’s Entrepreneur of the Year.
What Makes Noughty Special?
Noughty wines are more than just alcohol-free alternatives. Made from sustainably sourced grapes—like Chardonnay from southern Spain and Syrah from South Africa—Noughty wines use cutting-edge dealcoholization techniques, such as vacuum distillation and aroma recovery, to retain the essence and complexity of traditional wines. The result? A range of organic, vegan-friendly, halal-certified wines that deliver exceptional taste with just 14 calories per 100ml.
As Tamlyn Currin of the Jancis Robinson team puts it, “It is, hands down, the best alcohol-free sparkling wine I have ever tasted.”
Where to Find Noughty
You can experience Noughty at some of the world’s most prestigious locations, including The Soho House Group, The Mandarin Oriental, and The Ritz Carlton. This January, Friarwood is thrilled to bring Noughty to our shops and online with an exclusive takeover campaign: Find Your Oasis This Dry January.
Discover Your Flavourful Oasis
Whether you’re embracing Dry January, looking for a guilt-free treat, or seeking a thoughtful gift, Noughty offers a delicious escape. Its Sparkling Chardonnay opens with a delightful pop and fizzes beautifully, while the Noughty Rouge delivers depth and elegance with its oak-aged Syrah notes. While some may feel the range leaves room for refinement, the overwhelming consensus is clear: Noughty is redefining non-alcoholic wine.
Join the Movement
At Friarwood, we’re proud to lead the way in offering premium, health-conscious wines that align with today’s lifestyle trends. This January, explore our Noughty takeover in-store and online, and discover how you can savour flavour without compromise.
Let’s toast to a mindful and flavourful 2025—one glass of Noughty at a time.
